Eight Yards
Increasing organic visibility in a highly competitive ecommerce market
Eight Yards is an established Scottish kilt maker with a strong reputation for quality craftsmanship and traditional Scottish clothing.
Following the launch of a new website, Eight Yards identified an important challenge: despite having a strong brand and product offering, the site was not achieving the search visibility needed to compete in a crowded online market.
Optimus partnered with Eight Yards to improve organic performance, increase search visibility and create a stronger foundation for long-term ecommerce growth.
The Challenge
The kilt and Scottish clothing market is highly competitive, with established brands competing for valuable search terms.
Although Eight Yards had invested in a new website, it was not achieving the rankings required to attract consistent organic traffic.
The business needed to identify technical barriers, improve website optimisation and build a strategy that could increase visibility across important kilt-related searches.
Our Approach
We began with a comprehensive SEO analysis to understand the factors limiting organic performance.
Our strategy focused on:
Technical SEO improvements
We identified and addressed key technical opportunities to improve website structure, accessibility and search engine visibility.
Keyword and market research
We analysed search behaviour to identify valuable opportunities across competitive and high-intent kilt-related searches.
Website optimisation
We worked alongside the website development team to ensure the site structure, content and technical setup supported SEO best practices from launch.
Ongoing search growth
We implemented a structured SEO approach designed to improve rankings, increase relevant traffic and strengthen Eight Yards’ online presence over time.
The Impact
The campaign delivered significant improvements in organic visibility.
Key outcomes included:
- First-page rankings achieved for competitive kilt-related search terms
- Increased visibility within a highly competitive ecommerce market
- Improved website foundations to support continued SEO growth
- A stronger digital presence capable of attracting more qualified visitors
The Result
Through a focused SEO strategy and technical optimisation, Optimus helped Eight Yards establish a stronger position within the competitive Scottish clothing market.
The project demonstrates our approach to SEO: combining technical expertise, search strategy and commercial understanding to help businesses become more visible and attract more customers online.
