Edinburgh University Business School
Creating a global identity and digital experience for an international finance conference
Edinburgh University Business School hosts one of the most respected finance events in the academic calendar, bringing together leading academics, industry professionals and financial experts from around the world.
Optimus was appointed to create a distinctive visual identity and engaging video content to support the promotion and delivery of the Annual Finance Conference.
The objective was to create a brand presence that reflected the prestige of the event while helping communicate its global reach and importance.
The Challenge
The conference required a strong visual identity that could represent the intersection of finance, academia and international collaboration.
Alongside the branding, the event needed engaging digital content that could capture the scale of the conference, showcase key speakers and create excitement among attendees.
The challenge was to transform a prestigious academic event into a compelling digital experience.
Our Approach
We combined creative strategy, brand design and video production to create a cohesive event identity.
Developing the conference identity
We created a distinctive logo concept designed to reflect the themes of finance, innovation and academic excellence.
The identity was developed to work across multiple touchpoints, including digital platforms, promotional materials and event communications.
Creating engaging video content
We produced video content designed to highlight the importance of the conference and bring the event experience to life.
This included planning, scripting, filming and editing content featuring industry experts, academics and event participants.
Supporting digital engagement
The final assets were created to support promotion before, during and after the event, helping communicate the value of the conference to a global audience.
The Impact
The project delivered a stronger and more cohesive digital presence for the conference.
Key outcomes included:
- A distinctive event identity aligned with Edinburgh University Business School’s reputation
- Professional video content to support audience engagement
- Consistent branding across promotional materials and digital channels
- Content assets that could extend the reach and impact of the event
The Result
Optimus helped Edinburgh University Business School create a stronger visual and digital presence for a globally recognised finance conference.
By combining strategic design, storytelling and video production, we helped transform an important academic event into a more engaging and memorable digital experience.
This project reflects our ability to support organisations that require creativity, professionalism and a deep understanding of how digital content influences audiences.
